Watch this. It's really nifty.

I suppose you could say that optical illusions "trick" the brain. But instead, what if they simply tap into the brain's natural tendency to do someting it really wants to do?

Same with writing. We carefully craft arrangements of ink splotches for someone else to see (or feel, or hear), and from that, the other person creates an entire world. Because the brain wants to.

The pertinent question: How can I improve my writing so that others' brains find it easier to suspend their disbelief and co-create a world with me?

I first saw this video on Gimundo, where I was directed from The Happiness Project.